March 14, 1964: 60 years ago, March 14 1964, 107 civil rights demonstrators were arrested [...]

60 years ago, March 14 1964, 107 civil rights demonstrators were arrested at the Cadillac Showroom on San Francisco’s auto row in an action, organized by the Ad Hoc Committee to End Discrimination, against auto row employers’ refusal to hire Black workers

After a month of sustained action, an agreement of “16% minority employment” was negotiated between auto row employers and the NAACP (who had initially discouraged the Ad Hocs from beginning the campaign)

The Ad Hocs (along with local affiliates of SNCC and CORE) were at the forefront of the militant Civil Rights Movement in the Bay Area in the early 1960s. Many key organizers in the Free Speech and antiwar movements first became active in their sit-ins https://t.co/W5U4upEQK8



Last updated March 14, 2024